Which research method often involves analyzing survey results?

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Prepare for the UCF SYG2000 Introduction to Sociology Exam. Use flashcards and multiple choice questions with detailed explanations to enhance your understanding and increase your chances of success!

Quantitative research is a method that often involves analyzing survey results because it focuses on numerical data and statistical analysis. In this approach, data collected from surveys can be transformed into measurable information, allowing researchers to identify patterns, averages, correlations, and other statistical relationships within the data. This numerical data helps in drawing generalizable conclusions about larger populations based on a sample.

In contrast, qualitative research centers on understanding human behavior and experiences through non-numerical data, such as interviews or open-ended questions, thus not primarily involving the analysis of survey results. Comparative research typically examines similarities and differences between two or more entities, which may or may not include quantifiable data, but is not specifically focused on survey analysis. Ethnographic research is an in-depth observational method that often involves the researcher immersing themselves in a particular group or community, rather than relying on survey data to gather insights.