What is the aim of "impression management"?

The aim of impression management is primarily to control how one is perceived by others. This concept, rooted in sociological theory, particularly in the work of Erving Goffman, suggests that individuals actively shape their public persona to influence others' opinions and reactions. It involves various strategies and behaviors individuals use to create a favorable impression in social interactions, whether in personal relationships, professional settings, or public encounters.

Individuals often adjust their behavior, appearance, and communication style according to the social context to ensure that the impression conveyed aligns with their intentions or desired image. This process is crucial in navigating social interactions and can significantly impact one's social relationships and opportunities. In essence, impression management helps individuals present themselves in ways that are socially acceptable or advantageous, which can lead to improved social interactions and outcomes.

The other options, while related to social behavior, do not capture the specific focus of impression management. They reflect broader social dynamics or goals that might not be directly tied to the individual's proactive management of their image.