What does "quantitative research" involve?

Quantitative research is characterized by its focus on quantifying relationships, behaviors, and phenomena through the use of statistical methods. This approach allows researchers to collect numerical data, which can be analyzed statistically to identify patterns, correlations, and causal relationships among various variables. For example, a researcher might use surveys or experiments to gather data on a large population and then apply statistical techniques to interpret the results.

The strength of quantitative research lies in its ability to provide measurable and generalizable results, which can be crucial for making predictions or developing theories in sociology. This method contrasts sharply with qualitative research, which emphasizes understanding human experiences and behaviors through narratives and in-depth analysis, rather than through numerical measurements. Quantitative research offers a structured methodology that can lead to findings that are replicable and can be used to infer broader social trends.